Tuesday, June 10, 2014

Review of channel 13 fox news::what channel is fox







Review of channel 13 fox news::what channel is fox








Ｉｎ               ｔｈｅ               ｈｉｅｒａｒｃｈｙ               ｏｆ               ｔｈｅ               ｔｅｌｅｖｉｓｉｏｎ               ａｎｄ               ｎｅｗｓｐａｐｅｒ               ｉｎｄｕｓｔｒｉｅｓ,               ｒｅｐｏｒｔｅｒｓ               ａｎｄ               ｅｄｉｔｏｒｓ               ｍａｙ               ｂｅ               ｔｈｅ               ｏｎｅｓ               ｗｈｏ               ｇｅｔ               ｔｈｅ               ｊｏｂ               ｄｏｎｅ,               ｂｕｔ               ｉｔ'ｓ               ｔｈｅ               ｃｏｍｐａｎｙ               ｏｗｎｅｒｓ               ｏｒ               ｐｕｂｌｉｓｈｅｒｓ               ｗｈｏ               ｃａｌｌ               ｔｈｅ               ｓｈｏｔｓ.

Ｕｎｌｉｋｅ               ｔｈｅ               ａｃｔｕａｌ               ｎｅｗｓ               ｐｒｏｄｕｃｅｒｓ,               ｐｕｂｌｉｓｈｅｒｓ               ａｎｄ               ｏｗｎｅｒｓ               ａｒｅｎ'ｔ               ａｌｗａｙｓ               ｈｅｌｄ               ｔｏ               ｔｈｅ               ｓａｍｅ               ｈｉｇｈ               ｓｔａｎｄａｒｄｓ               ｎｏｒ               ａｒｅ               ｔｈｅｙ               ｔｙｐｉｃａｌｌｙ               ｅｘｐｅｃｔｅｄ               ｔｏ.

Ｈｏｗｅｖｅｒ               ｔｈｅｉｒ               ｉｎｆｌｕｅｎｃｅ               ｏｎ               ｔｈｅｉｒ               ｓｔａｆｆ               ｃａｎ               ｂｅ               ｊｕｓｔ               ａｓ               ｄｅｔｒｉｍｅｎｔａｌ               ｔｏ               ｏｂｊｅｃｔｉｖｉｓｍ               ａｓ               ａ               ｒｅｐｏｒｔｅｒ               ａｃｔｉｎｇ               ｉｎａｐｐｒｏｐｒｉａｔｅｌｙ               ｏｎ               ｈｉｓ               ｏｒ               ｈｅｒ               ｏｗｎ.

Ｗｈｅｎ               ｊｏｕｒｎａｌｉｓｍ               ｃｏｕｒｓｅｓ               ａｎｄ               ｓｃｈｏｏｌｓ               ｗｅｒｅ               ｂｅｉｎｇ               ｅｓｔａｂｌｉｓｈｅｄ               ｉｎ               ｔｈｅ               1920ｓ,               ｔｈｅ               ｋｅｙ               ｃｏｎｃｅｐｔ               ｂｅｈｉｎｄ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｊｏｕｒｎａｌｉｓｍ               ｗａｓ               ｔｈａｔ               ｉｔ               ｓｈｏｕｌｄ               ｂｅ               ｃｏｎｄｕｃｔｅｄ               ｗｉｔｈ               ｏｂｊｅｃｔｉｖｉｓｍ               ｆｒｅｅ               ｆｒｏｍ               ｔｈｅ               ｐｏｌｉｔｉｃａｌ               ａｎｄ               ｍｏｎｅｔａｒｙ               ｉｎｔｅｒｅｓｔｓ               ｏｆ               ｔｈｅ               ｏｗｎｅｒｓ,               ｅｄｉｔｏｒｓ               ａｎｄ               ｊｏｕｒｎａｌｉｓｔｓ               ｔｈｅｍｓｅｌｖｅｓ               (ＭｃＣｈｅｓｎｅｙ               -               Ｃｏｒｐｏｒａｔｅ               ｐ.

13).

Ｅｓｓｅｎｔｉａｌｌｙ               ｉｔ               ｗａｓ               ｔｈｅ               ｊｏｂ               ｏｆ               ｔｈｅ               ｒｅｐｏｒｔｅｒｓ               ｔｏ               ｍａｋｅ               ｔｈｅｉｒ               ｎｅｗｓ               ｏｕｔｌｅｔ               ａｔ               ｌｅａｓｔ               "ｓｅｅｍ"               ｏｂｊｅｃｔｉｖｅ               ｅｖｅｎ               ｔｈｏｕｇｈ               ｉｔ               ｗａｓ               ｍａｉｎｔａｉｎｅｄ               ｂｙ               ａｄｖｅｒｔｉｓｉｎｇ               ａｎｄ               ａ               ｃｅｒｔａｉｎ               ｓｅｎｓｅ               ｏｆ               ｃｏｍｍｅｒｃｉａｌｉｓｍ.
               Ｔｈｅ               ｆｉｓｃａｌ               ｅｎｄｅａｖｏｒｓ               ｏｆ               ｐｕｂｌｉｓｈｅｒｓ               ａｎｄ               ｎｅｔｗｏｒｋ               ｏｗｎｅｒｓ               ｗｅｒｅｎ'ｔ               ｐａｉｄ               ａｔｔｅｎｔｉｏｎ               ｔｏ               ａｓ               ｍｕｃｈ               ａｓ               ｔｈｅｉｒ               ｐｏｌｉｔｉｃａｌ               ｅｎｄｅａｖｏｒｓ               ｗｅｒｅ,               ａｎｄ               ｗｈｅｎ               ｂｏｔｈ               ｅｖｅｎｔｕａｌｌｙ               ｗｅｒｅ               ｃｏｎｓｉｄｅｒｅｄ               "ｌｉｆｅｌｅｓｓ"               ｅｎｔｅｒｐｒｉｓｅｓ               ｗｈｅｎ               ｔｈｅｙ               ｓｔａｙｅｄ               ｗｉｔｈｉｎ               ｔｈｅｉｒ               ｏｂｊｅｃｔｉｖｉｓｔ               ｂｏｕｎｄａｒｉｅｓ               (ＭｃＣｈｅｓｎｅｙ               -               Ｃｏｒｐｏｒａｔｅ               ｐ.

14).

Ｔｈｅ               ｎｅｘｔ               ｐｈａｓｅ               ｉｎ               ｔｈｅ               ｐｒｏｆｅｓｓｉｏｎａｌ               ｊｏｕｒｎａｌｉｓｍ               ｅｓｔａｂｌｉｓｈｍｅｎｔ               ｃａｍｅ               ｗｉｔｈ               ｔｈｅ               ｅｓｔａｂｌｉｓｈｉｎｇ               ｏｆ               ｐｕｂｌｉｃ               ｒｅｌａｔｉｏｎｓ               ｏｕｔｌｅｔｓ               ａｎｄ               ｐｕｂｌｉｃ               ｒｅｌａｔｉｏｎｓ               ａｓ               ａ               ｐｒｏｆｅｓｓｉｏｎ               ｉｎ               ｉｔｓｅｌｆ.
               Ｗｈｅｎ               ｎｅｗｓ               ｏｕｔｌｅｔｓ               ｓｔａｒｔｉｎｇ               ｌｏｏｋｉｎｇ               ｆｏｒ               "ｈｏｏｋｓ"               ａｎｄ               "ａｎｇｌｅｓ"               ｔｏ               ｕｓｅ               ｔｏ               ｆｉｌｌ               ａｉｒ               ｔｉｍｅ               ｏｎ               ｒａｄｉｏ               ｗｉｔｈ               ｎｅｗｓ               ｔｈａｔ               ｗａｓ               ｐｒｏｄｕｃｅｄ               ｗｉｔｈ               ａ               ｄｅｓｉｒｅｄ               ｔｈｅｍｅ               ｏｒ               ｔｏｎｅ               ｔｏ               ｉｔ,               ｉｔ               ｓｔａｒｔｅｄ               ｔｏ               ｗａｌｋ               ｈａｎｄ               ｉｎ               ｈａｎｄ               ｗｉｔｈ               ｐｕｂｌｉｃ               ｒｅｌａｔｉｏｎｓ               ａｇｅｎｔｓ               ｆｒｏｍ               ｃｏｒｐｏｒａｔｉｏｎｓ               ａｎｄ               ｐｏｌｉｔｉｃａｌ               ｆｉｇｕｒｅｓ               ｔｏ               ｇｅｎｅｒａｔｅ               ｎｅｗｓ               ｔｈａｔ               ｗａｓ               ｅｓｓｅｎｔｉａｌｌｙ               ｍｅａｎｔ               ｔｏ               ｅｎｔｅｒｔａｉｎ               ａｓ               ｗｅｌｌ               ａｓ               ｅｎｔｈｒａｌｌ.

Ｔｈｉｓ               ｗｏｕｌｄ               ｇａｔｈｅｒ               ａｎｄ               ｍａｉｎｔａｉｎ               ｌｉｓｔｅｎｅｒ-ｓｈｉｐ               ａｎｄ               ｗｏｕｌｄ               ｅｖｅｎｔｕａｌｌｙ               ｂｅｃｏｍｅ               ｔｈｅ               ｓｔａｎｄａｒｄ               ｏｎ               ｔｅｌｅｖｉｓｉｏｎ               ａｓ               ｗｅｌｌ.
               Ｔｈｉｓ               ｄｅｃｉｓｉｏｎ               ｔｏ               ｉｎｃｒｅａｓｅ               ａｎｄ               ｍａｉｎｔａｉｎ               ｖｉｅｗｅｒｓ/ｌｉｓｔｅｎｅｒｓ               ｉｓ               ａｌｗａｙｓ               ａ               ｃｏｍｍｏｄｉｔｙ               ｔｏ               ｓｈｏｐ               ｔｏ               ｃｏｍｐａｎｉｅｓ               ｗａｎｔｉｎｇ               ｔｏ               ｓｅｌｌ               ｔｈｅｉｒ               ｐｒｏｄｕｃｔ               ｔｏ               ｔｈｅ               ｒａｄｉｏ               ｏｒ               ＴＶ               ｓｔａｔｉｏｎ'ｓ               ｌｉｓｔｅｎｅｒｓ/ｖｉｅｗｅｒｓ.

Ｂｕｙｉｎｇ               ｉｎｔｏ               ｔｈａｔ               ｍａｒｋｅｔ               ｃｏｍｅｓ               ｗｉｔｈ               ａ               ｐｒｉｃｅ               ａｎｄ               ｔｈａｔ'ｓ               ｂａｓｉｃａｌｌｙ               ｈｏｗ               ｏｕｒ               ｆｉｓｃａｌｌｙ-ｍｏｔｉｖａｔｅｄ               ｍｏｄｅｒｎ               ｍｅｄｉａ               ｂｅｃａｍｅ               ｅｓｔａｂｌｉｓｈｅｄ               ｔｏ               ｗｏｒｋ               ｉｎ               ｔｈｅ               ｗａｙ               ｔｈｅｙ               ｄｏ               ａｎｄ               ｔｏ               ｂｅ               ｏｗｎｅｄ               ｂｙ               ｔｈｅ               ｐｅｏｐｌｅ               ｔｈｅｙ               ａｒｅ.
               Ａｓ               ｔｈｅ               20ｔｈ               Ｃｅｎｔｕｒｙ               ｗｏｒｅ               ｏｎ               ａｎｄ               ｃｏｒｐｏｒａｔｉｏｎｓ               ｂｅｇａｎ               ｔｏ               ｆｏｃｕｓ               ｍｏｒｅ               ｏｎ               ｅｌｅｃｔｒｏｎｉｃａｌｌｙ-ｂａｓｅｄ               ｍｅｄｉａ,               ａｕｔｈｏｒ               ａｎｄ               ｍｅｄｉａ               ａｎａｌｙｓｔ               Ｂｅｎ               Ｂａｇｄｉｋｉａｎ               ｗｒｏｔｅ               ｉｎ               "Ｔｈｅ               Ｍｅｄｉａ               Ｍｏｎｏｐｏｌｙ"               ｔｈａｔ               50               ｃｏｒｐｏｒａｔｉｏｎｓ               ｃｏｎｔｒｏｌｌｅｄ               ｔｈｅ               ｍａｊｏｒ               ｔｅｌｅｖｉｓｉｏｎ,               ｒａｄｉｏ,               ｍａｇａｚｉｎｅ,               ｎｅｗｓｐａｐｅｒ,               ｍｕｓｉｃ               ａｎｄ               ｏｔｈｅｒ               ｏｕｔｌｅｔ               ｃｏｍｐａｎｉｅｓ               ｉｎ               ｔｈｅ               Ｕｎｉｔｅｄ               Ｓｔａｔｅｓ.

Ｉｎ               1992,               ｈｅ               ｒｅｆｏｒｍｕｌａｔｅｄ               ｔｈａｔ               ｆｉｇｕｒｅ               ａｎｄ               ｓｈｒｕｎｋ               ｉｔ               ｄｏｗｎ               ｔｏ               24               (ＭｃＣｈｅｓｎｅｙ               -               Ｃｏｒｐｏｒａｔｅ               ｐ.

17,               18).

Ｎｏｗ               ｔｈｅｒｅ'ｓ               ｏｎｌｙ               ａ               ｆｅｗ,               ｔｈｏｓｅ               ｂｅｉｎｇ               Ｎｅｗｓ               Ｃｏｒｐｏｒａｔｉｏｎ,               Ｔｉｍｅ               Ｗａｒｎｅｒ,               Ｄｉｓｎｅｙ,               Ｖｉａｃｏｍ               ａｎｄ               ＴＣＩ.
               Ｔｏ               ｄｅｍｏｎｓｔｒａｔｅ               ｊｕｓｔ               ｈｏｗ               ｐｏｗｅｒｆｕｌ               ｏｎｅ               ｏｆ               ｔｈｅｓｅ               ｃｏｍｐａｎｉｅｓ               ｃａｎ               ｂｅ               ａｎｄ               ｈｏｗ               ｂｒｏａｄ               ａ               ｒａｎｇｅ               ｉｔ               ｃａｎ               ｈａｖｅ,               Ｔｉｍｅ               Ｗａｒｎｅｒ               ｏｗｎｓ               ｍｕｓｉｃ               ｃｏｍｐａｎｉｅｓ,               ｒａｄｉｏ,               ＴＶ,               ｔｈｅ               ＷＢ               ｏｎ               ｃａｂｌｅ,               ｉｓ               ｐａｒｔｎｅｒｓ               ｗｉｔｈ               Ａｍｅｒｉｃａ               Ｏｎｌｉｎｅ               (ＡＯＬ               Ｔｉｍｅ               Ｗａｒｎｅｒ),               ｈａｓ               ｐｕｂｌｉｓｈｉｎｇ               ｃｏｍｐａｎｉｅｓ,               ｏｗｎｓ               ｔｈｅａｔｅｒｓ               ａｎｄ               ｒｅｔａｉｌ               ｓｔｏｒｅｓ.

Ｔｈｅｙ'ｖｅ               ｅｓｓｅｎｔｉａｌｌｙ               ｇｏｔ               ａ               ｆｉｎｇｅｒ               ｉｎ               ｅｖｅｒｙ               ｐｉｅ,               ｔｈｕｓ               ｂｒｉｎｇｉｎｇ               ｔｈｅｉｒ               ｃｕｓｔｏｍｅｒｓ/ｃｏｎｓｕｍｅｒｓ               ｕｎｄｅｒ               ｏｎｅ               ｕｍｂｒｅｌｌａ.

Ｔｈｅ               ｓａｍｅ               ｃａｎ               ｂｅ               ｓａｉｄ               ｏｆ               Ｎｅｗｓ               Ｃｏｒｐｏｒａｔｉｏｎ,               ｗｈｉｃｈ               ｉｓ               ｏｗｎｅｄ               ｂｙ               Ｒｕｐｅｒｔ               Ｍｕｒｄｏｃｈ               ｗｈｏ               ａｌｓｏ               ｈａｐｐｅｎｓ               ｔｏ               ｏｗｎ               ｔｈｅ               Ｆｏｘ               ｎｅｔｗｏｒｋ               ａｎｄ               ｃａｂｌｅ'ｓ               Ｆｏｘ               Ｎｅｗｓ               ｃｈａｎｎｅｌ.
               Ｂｕｔ               ｉｔ               ｃｏｓｔ               ｌｏｔｓ               ｏｆ               ｍｏｎｅｙ               ｔｏ               ｐｕｒｃｈａｓｅ               ａｌｌ               ｏｆ               ｔｈｅｓｅ               ｓｍａｌｌｅｒ               ｃｏｍｐａｎｉｅｓ               ｉｎ               ｏｒｄｅｒ               ｔｏ               ｂｒｉｎｇ               ｔｈｅｍ               ｕｎｄｅｒ               ｔｈｅ               ｃｏｎｔｒｏｌ               ｏｆ               ｔｈｅ               ｂｉｇ               ｏｎｅ.

Ｔｏ               ｐｕｒｃｈａｓｅ               ａ               ｃｏｍｐａｎｙ,               ｔｈｅｒｅ               ｈａｓ               ｔｏ               ｂｅ               ｔｈｅ               ｕｎｄｅｒｓｔａｎｄｉｎｇ               ｔｈａｔ               ｔｈｅｒｅ               ｗｉｌｌ               ｂｅ               ａ               ｗａｙ               ｔｏ               ｍａｋｅ               ｔｈａｔ               ｍｏｎｅｙ               ｂａｃｋ,               ａｎｄ               ｎｏｔ               ｊｕｓｔ               ｍａｋｅ               ｉｔ               ｂａｃｋ,               ｂｕｔ               ａｌｓｏ               ｇａｉｎ               ａ               ｓｕｂｓｔａｎｔｉａｌ               ｐｒｏｆｉｔ               ｆｒｏｍ               ｔｈｅ               ｐｕｒｃｈａｓｅ.

Ｔｈａｔ'ｓ               ｈｏｗ               ｂｉｇ               ｂｕｓｉｎｅｓｓ               ｗｏｒｋｓ.

Ｔｈｉｓ               ｉｓ               ｗｈｅｒｅ               ａｄｖｅｒｔｉｓｉｎｇ               ｃｏｍｅｓ               ｉｎ               ｂｙ               ｃｈａｎｎｅｌｉｎｇ               ｉｎｔｅｒｅｓｔｅｄ               ａｄｖｅｒｔｉｓｅｒｓ               ｔｏ               ｔｈｅ               ａｐｐｒｏｐｒｉａｔｅ               ｍａｒｋｅｔ               ａｎｄ               ｃｈａｒｇｉｎｇ               ｔｈｅ               ａｐｐｒｏｐｒｉａｔｅ               ａｄｖｅｒｔｉｓｉｎｇ               ｒａｔｅ.
               Ｉｎ               ｏｒｄｅｒ               ｔｏ               ｈａｖｅ               ａ               ｍａｒｋｅｔ               ｔｏ               ａｄｖｅｒｔｉｓｅ               ｔｏ               ｔｈｏｕｇｈ,               ｔｈｅｒｅ               ｈａｖｅ               ｔｏ               ｂｅ               ｐｅｏｐｌｅ               ｔｏ               ｄｉｒｅｃｔ               ｔｈｅ               ａｄｖｅｒｔｉｓｉｎｇ               ｔｏｗａｒｄ.

Ｗｈｉｌｅ               ｎｅｗｓｐａｐｅｒ               ｊｏｕｒｎａｌｉｓｍ               ａｎｄ               ｍａｇａｚｉｎｅ               ｗｒｉｔｉｎｇ               ａｒｅ               ｃｅｒｔａｉｎｌｙ               ｓｔｉｌｌ               ｓｕｂｊｅｃｔ               ｔｏ               ｔｈｉｓ               ｋｉｎｄ               ｏｆ               ｓｅｍｉ-ｍｏｎｏｐｏｌｉｚａｔｉｏｎ               ａｓ               ｔｈｅ               ｔｅｌｅｖｉｓｉｏｎ               ａｎｄ               ｃｏｍｍｕｎｉｃａｔｉｏｎｓ               ｃｏｍｐａｎｉｅｓ               ｄｏ.
               Ｂｕｔ               ｂｅｃａｕｓｅ               ｎｅｗｓｐａｐｅｒｓ               ｃａｎ               ｂｅ               ｌｉｍｉｔｅｄ               ｉｎ               ｓｃｏｐｅ               ｂｙ               ｔｈｅｉｒ               ｃｏｖｅｒａｇｅ               ｔｅｒｒｉｔｏｒｙ               ａｎｄ               ｍａｇａｚｉｎｅｓ               ｃａｎ               ｂｅ               ｒａｔｈｅｒ               ｎｉｃｈｅ-ｏｒｉｅｎｔｅｄ,               ｃａｂｌｅ               ａｎｄ               ｂｒｏａｄｃａｓｔ               ｔｅｎｄ               ｔｏ               ｈａｖｅ               ｔｈｅ               ｂｉｇｇｅｓｔ               ｒｅａｃｈ               ａｎｄ               ａｒｅ               ｍｏｒｅ               ｄｅｓｉｒａｂｌｅ               ｔｏ               ｍａｒｋｅｔ               ｔｏ               ａｄｖｅｒｔｉｓｅｒｓ.

Ｔｈｕｓ               ｎｅｗｓｐａｐｅｒｓ               ｔｅｎｄ               ｔｏ               ｈａｖｅ               ｔｏ               ｗｏｒｒｙ               ｍｏｒｅ               ａｂｏｕｔ               ｐｏｌｉｔｉｃａｌ               ｂｉａｓｅｓ               ｏｆ               ｔｈｅ               ｐｕｂｌｉｓｈｅｒｓ               ａｎｄ               ｅｄｉｔｏｒｓ,               ｒａｔｈｅｒ               ｔｈａｎ               ｏｖｅｒｔ               ｃｏｍｍｅｒｃｉａｌ               ｉｎｔｅｒｅｓｔ.


               Ｗｈｅｎ               ａ               ｃｏｍｐａｎｙ               ｌｉｋｅ               Ｄｉｓｎｅｙ               ｍａｋｅｓ               ａ               ｆｅａｔｕｒｅ               ａｎｄ               ｉｔ               ｆｌｏｐｓ               ａｔ               ｔｈｅ               ｂｏｘ               ｏｆｆｉｃｅ,               ｉｔ               ｄｏｅｓｎ'ｔ               ｍａｔｔｅｒ               ｂｅｃａｕｓｅ               ｉｔ               ｃａｎ               ｐｒｏｍｏｔｅ               ｔｈｅ               ｈｅｃｋ               ｏｕｔ               ｏｆ               ｉｔ               ｗｉｔｈ               ｉｔｓ               ｏｔｈｅｒ               ｍｅｄｉａ               ｏｕｔｌｅｔｓ               ａｎｄ               ｓｔｉｌｌ               ｔｕｒｎ               ａ               ｐｒｏｆｉｔ               ｆｒｏｍ               ｍｅｒｃｈａｎｄｉｓｉｎｇ               ｏｒ               ｅｖｅｎ               ｂｏｏｓｔ               ｔｉｃｋｅｔ               ｓａｌｅｓ               ｂｙ               ｐｌａｎｔｉｎｇ               ｐｏｓｉｔｉｖｅ               ｒｅｖｉｅｗｓ               ｉｎ               ｉｔｓ               ｔｅｌｅｖｉｓｉｏｎ               ｐｒｏｇｒａｍｓ               ａｎｄ               ｐｒｉｎｔ               ｆｏｒｍａｔｓ.

Ｉｎ               ｔｈｉｓ               ｍａｎｎｅｒ,               ｔｈｅ               ｐｏｉｎｔ               ｉｓｎ'ｔ               ｗｈｅｔｈｅｒ               ｏｒ               ｎｏｔ               ｔｈｅ               ｆｉｌｍ               ｉｓ               ａｎｙ               ｇｏｏｄ.

Ｉｔ'ｓ               ａｂｏｕｔ               ｈｏｗ               ｆａｓｔ               ｏｎｅ               ｓｈｏｕｌｄ               ｄｒｉｖｅ               ｔｏ               ｔｈｅ               ｍｏｖｉｅ               ｔｈｅａｔｅｒ               ｉｎ               ｏｒｄｅｒ               ｔｏ               ｓｅｅ               ｉｔ.
               Ａ               ｒｅｐｏｒｔ               ｉｎ               "Ｂｕｓｉｎｅｓｓ               Ｗｅｅｋ"               ｓｔａｔｅｄ:               "Ｔｈｅ               ｃｏｎｎｅｃｔｉｏｎｓ               ｂｅｔｗｅｅｎ               Ｍａｄｉｓｏｎ               Ａｖｅｎｕｅ               ａｎｄ               Ｈｏｌｌｙｗｏｏｄ               ｈａｖｅ               ｇｒｏｗｎ               ｓｏ               ｅｌａｂｏｒａｔｅ               ｔｈａｔ               ｎｏｔｈｉｎｇ               ｉｓ               ｏｆｆ-ｌｉｍｉｔｓ               ｗｈｅｎ               ｓｔｕｄｉｏｓ               ａｎｄ               ａｄｖｅｒｔｉｓｅｒｓ               ｓｉｔ               ｄｏｗｎ               ｔｏ               ｈａｍｍｅｒ               ｏｕｔ               ｔｈｅ               ｍａｒｋｅｔｉｎｇ               ｃａｍｐａｉｇｎ."               (ＭｃＣｈｅｓｎｅｙ               -               Ｃｏｒｐｏｒａｔｅ               ｐ.

28).
               Ｔｈｅ               ｓａｍｅ               ｒｅｐｏｒｔ               ａｌｓｏ               ｉｎｄｉｃａｔｅｄ               ｔｈａｔ               "ｎｅｔｗｏｒｋｓ               ａｒｅ               ｈａｐｐｙ               ｔｏ               ｃａｔｅｒ               ｔｏ               ａｄｖｅｒｔｉｓｅｒｓ               ｗｈｏ               ｗａｎｔ               ａ               ｂｉｇｇｅｒ               ｒｏｌｅ,"               ａｎｄ               ａｓ               ｃａｂｌｅ               ａｎｄ               ｓａｔｅｌｌｉｔｅ               ｃｈａｎｎｅｌｓ               ｈａｖｅ               ｇｒｏｗｎ               ｉｎ               ｎｕｍｂｅｒ,               ｗｅ               ｂｅｇｉｎ               ｔｏ               ｓｅｅ               ａ               ｎｕｍｂｅｒ               ｏｆ               ｃｈａｎｎｅｌｓ               ｂｅｉｎｇ               ｆｏｒｍｕｌａｔｅｄ               ｎｏｔ               ｓｏ               ｍｕｃｈ               ｆｏｒ               ｉｎｆｏｒｍａｔｉｏｎ               ａｓ               ｔｈｅｙ               ａｒｅ               ｔｏ               ｂｅ               ｃａｔｅｒｅｄ               ｔｏ               ａ               ｃｅｒｔａｉｎ               ａｕｄｉｅｎｃｅ               ｔｏ               ｓｅｌｌ               ｓｐｅｃｉｆｉｃ               ｔｙｐｅｓ               ｏｆ               ｐｒｏｄｕｃｔｓ               ｔｏ               ｔｈａｔ               ａｕｄｉｅｎｃｅ.


               Ｏｔｈｅｒ               ｔｈａｎ               ｎｏｔ               ｐｒｏｄｕｃｉｎｇ               ｂａｄ               ｐｕｂｌｉｃｉｔｙ               ｕｐｏｎ               ｉｔｓｅｌｆ,               ｔｈｅｒｅ               ａｒｅ               ｏｔｈｅｒ               ｐｒｏｂｌｅｍｓ               ｔｏ               ｃｏｎｓｉｄｅｒ               ｗｈｅｎ               ｂｅｉｎｇ               ｉｎ               ｃｈａｒｇｅ               ｏｆ               ａ               ｌａｒｇｅ               ｃｏｒｐｏｒａｔｉｏｎ,               ｏｒ               ａｔ               ｌｅａｓｔ               ｗｈｅｎ               ｉｔ               ｃｏｍｅｓ               ｔｏ               ｐｒｏｄｕｃｉｎｇ               ｔｈｅ               ｎｅｗｓ               ｇｅｎｅｒａｔｅｄ               ｂｙ               ｓａｉｄ               ｃｏｒｐｏｒａｔｉｏｎ.

Ａｓ               ａｎ               ｅｘａｍｐｌｅ               Ｓｅａｇｒａｍ,               ｏｗｎｅｒ               ｏｆ               ＭＣＡ,               ｈａｐｐｅｎｓ               ｔｏ               ｈａｖｅ               15               ｐｅｒｃｅｎｔ               ｏｆ               Ｔｉｍｅ               Ｗａｒｎｅｒ.

ＴＣＩ               ａｌｓｏ               ｏｗｎｓ               ｌａｒｇｅ               ｐｏｒｔｉｏｎｓ               ｏｆ               Ｔｉｍｅ               Ｗａｒｎｅｒ.

Ａｓ               Ｍｕｒｄｏｃｈ               ｓｔａｔｅｄ,               "Ｗｅ               ｃａｎ               ｊｏｉｎ               ｆｏｒｃｅｓ               ｎｏｗ               ｏｒ               ｗｅ               ｃａｎ               ｋｉｌｌ               ｅａｃｈ               ｏｔｈｅｒ               ａｎｄ               ｔｈｅｎ               ｊｏｉｎ               ｆｏｒｃｅｓ."               (ＭｃＣｈｅｓｎｅｙ               -               Ｃｏｒｐｏｒａｔｅ               ｐ.

22).


               Ｔｈｉｓ               ｐｒｏｖｉｄｅｓ               ｗｈａｔ               ｔｈｏｓｅ               ｉｎ               ｐｒｉｎｔ               ｊｏｕｒｎａｌｉｓｍ               ｗｏｕｌｄ               ｈａｐｐｉｌｙ               ｒｅｆｅｒ               ｔｏ               ａｓ               ａ               ｃｏｎｆｌｉｃｔ               ｏｆ               ｉｎｔｅｒｅｓｔ               ｏｒ               "ｓｌｅｅｐｉｎｇ               ｗｉｔｈ               ｔｈｅ               ｅｎｅｍｙ."               Ｃｏｍｐｅｔｉｔｉｏｎ               ｂｅｔｗｅｅｎ               ｃｏｍｐａｎｉｅｓ               ｗｏｕｌｄ               ｂｅ               ｌｉｋｅ               ｃｏｍｐｅｔｉｎｇ               ａｇａｉｎｓｔ               ｏｎｅｓｅｌｆ,               ｃｏｎｓｉｄｅｒｉｎｇ               ｈｏｗ               ｍｕｃｈ               ｓｔｏｃｋ               ｏｎｅ               ｈａｓ               ｉｎ               ｔｈｅ               ｏｔｈｅｒ.

Ｔｈｅ               ｐｏｉｎｔ               ｂｅｈｉｎｄ               ｎｅｗｓｐａｐｅｒｓ               ｃｏｍｐｅｔｉｎｇ               ｗｉｔｈ               ｅａｃｈ               ｏｔｈｅｒ,               ｏｔｈｅｒ               ｔｈａｎ               ｔｏ               ｂｅ               ｔｈｅ               ｂｅｓｔ               ｈａｓ               ｂｅｅｎ               ｔｏ               ｇｅｔ               ｔｈｅ               ｍｏｓｔ               ｒｅａｄｅｒｓ               ａｎｄ               ｕｓｅ               ｔｈａｔ               ｔｏ               ｍａｒｋｅｔ               ｔｈｅｍｓｅｌｖｅｓ               ｔｏ               ｐｒｏｓｐｅｃｔｉｖｅ               ａｄｖｅｒｔｉｓｅｒｓ.

Ｔｈｕｓ,               ａ               ｓｏｌｉｄ               ｐｒｏｄｕｃｔ               ｉｓ               ｂｅｉｎｇ               ｐｒｏｄｕｃｅｄ               ａｎｄ               ａｄｖｅｒｔｉｓｅｓ               ｗａｎｔ               ｔｏ               ｂｕｙ               ｉｎｔｏ               ｔｈａｔ.
               Ｔｈｅ               ｅｎｔｉｒｅ               ｃｏｎｃｅｐｔ               ｏｆ               ａ               ｎｅｗｓ               ｅｎｔｉｔｙ               ｂｅｉｎｇ               ｏｎ               ｔｈｅ               ｓｔｏｃｋ               ｐｕｒｃｈａｓｉｎｇ               ｂｌｏｃｋ               ｏｒ               ｂｅｉｎｇ               ｐａｒｔ               ｏｆ               ａ               ｃｏｍｐａｎｙ               ｕｐ               ｆｏｒ               ｓｔｏｃｋ               ｐｕｒｃｈａｓｅ               ｉｓ               ｉｎ               ｉｔｓｅｌｆ               ｄａｎｇｅｒｏｕｓ               ｔｏ               ｏｂｊｅｃｔｉｖｅ               ｊｏｕｒｎａｌｉｓｍ               ｉｎ               ｔｈｅ               ｆｉｒｓｔ               ｐｌａｃｅ.

Ｉｆ               ａ               ｓｔｏｒｙ               ｉｓ               ａｂｏｕｔ               ｔｏ               ｂｅ               ｗｒｉｔｔｅｎ               ｏｒ               ｐｒｏｄｕｃｅｄ               ｔｈａｔ               ｉｓ               ｎｅｇａｔｉｖｅ               ｏｒ               ｃｏｕｌｄ               ｂｅ               ｎｅｇａｔｉｖｅ               ｆｏｒ               ｐｒｏｆｉｔｓ               ｆｏｒ               ａ               ｓｔｏｃｋ               ｈｏｌｄｅｒ,               ｔｈｅ               ｓｔｏｒｙ               ｃｏｕｌｄ               ｇｅｔ               ｔｈｅ               ａｘｅ               ｂａｓｅｄ               ｕｐｏｎ               ｔｈｅ               ｓｔｏｃｋ               ｈｏｌｄｅｒ'ｓ               ｄｅｓｉｒｅ               ｔｏ               ｎｏｔ               ｈａｖｅ               ｔｈｅｉｒ               ｃｏｍｐａｎｙ               ｓｍｅａｒｅｄ               ａｌｌ               ｏｖｅｒ               ｔｈｅ               ｈｅａｄｌｉｎｅｓ               ｏｒ               ｂｅ               ｒｉｄｉｃｕｌｅｄ               ｏｎ               ｎａｔｉｏｎａｌ               ａｎｄ               ｓｏｍｅｔｉｍｅｓ               ｉｎｔｅｒｎａｔｉｏｎａｌ               ｔｅｌｅｖｉｓｉｏｎ.


               Ｏｔｈｅｒ               ｔｈａｎ               ｔｈｒｏｕｇｈ               ｃｏｎｇｌｏｍｅｒａｔｅ               ｏｗｎｅｒｓｈｉｐ               ａｎｄ               ｔｈｅ               ｓｅｍｉ-ｍｏｎｏｐｏｌｉｚａｔｉｏｎ               ｏｆ               ｍｅｄｉａ               ｏｕｔｌｅｔｓ,               ｉｔ'ｓ               ａｌｓｏ               ｔｈｒｏｕｇｈ               ｔｈｅ               ｏｕｔｓｉｄｅ               ｉｎｔｅｒｅｓｔｓ               ｏｆ               ｏｔｈｅｒ               ｃｏｍｐａｎｉｅｓ               ｔｈａｔ               ｍａｋｅｓ               ｓｔｏｃｋ               ｓｈａｒｅｓ               ｉｎ               ｍｅｄｉａ               ｃｏｍｐａｎｉｅｓ               ｏｎｅ               ｏｆ               ｔｈｅ               ｇｒｅａｔｅｓｔ               ｂｉａｓｅｓ               ｏｆ               ａｌｌ.


               Ｂｕｔ               ｂｅｃａｕｓｅ               ｔｈｅｒｅ'ｓ               ｎｏ               ｔｒｕｅ               ｎｅｅｄ               ｔｏ               "ｃｏｍｐｅｔｅ"               ｏｎ               ｔｈｅ               ｃｏｒｐｏｒａｔｅ               ｍｅｄｉａ               ｌｅｖｅｌ               ｔｈｅｒｅ'ｓ               ｎｏ               ｎｅｅｄ               ｔｏ               ｂｅ               ｔｈｅ               ｂｅｓｔ               ａｎｄ               ｐｒｏｄｕｃｅ               ｂａｌａｎｃｅｄ,               ｕｎｂｉａｓｅｄ               ｊｏｕｒｎａｌｉｓｍ.

Ｔｈｅｙ               ｃａｎ               ｐｒｏｄｕｃｅ               ｗｈａｔｅｖｅｒ               ｔｈｅｙ               ｗａｎｔ,               ｃａｌｌ               ｉｔ               ｎｅｗｓ               ａｎｄ               ｓｅｌｌ               ｉｔ               ｔｏ               ｔｈｅ               ｈｉｇｈｅｓｔ               ｂｉｄｄｅｒ               ｂｅｃａｕｓｅ               ｐｅｏｐｌｅ               ａｒｅ               ｇｏｉｎｇ               ｔｏ               ｂｅ               ｗａｔｃｈｉｎｇ               ｉｔ               ｏｒ               ａｒｅ               ｇｏｉｎｇ               ｔｏ               ｂｅ               ｅｘｐｏｓｅｄ               ｔｏ               ｉｔ               ａｔ               ｓｏｍｅ               ｔｉｍｅ               ｏｒ               ａｎｏｔｈｅｒ.
               Ａｓ               Ｗａｌｔｅｒ               Ｃｒｏｎｋｉｔｅ               ｏｎｃｅ               ｓｔａｔｅｄ,               ｃｏｍｍｅｒｃｉａｌ               ｐｒｅｓｓｕｒｅｓ               ｃｏｎｖｅｒｔｅｄ               ｔｅｌｅｖｉｓｉｏｎ               ｊｏｕｒｎａｌｉｓｍ               ｉｎｔｏ               "ａ               ｓｔｅｗ               ｏｆ               ｔｒｉｖｉａ,               ｓｏｆｔ               ｆｅａｔｕｒｅｓ               ａｎｄ               ｓｉｍｉｌａｒ               ｔｒｉｐｅ."               (ＭｃＣｈｅｓｎｅｙ               -               Ｃｏｒｐｏｒａｔｅ               ｐ.

24).
               Ａｃｃｏｒｄｉｎｇ               ｔｏ               Ｒｏｂｅｒｔ               ＭｃＣｈｅｓｎｅｙ,               ｗｈａｔ               ｉｓ               ｔｈｅ               ｍｏｓｔ               ｄｅｐｌｏｒａｂｌｅ               ｏｆ               ａｌｌ               ｔｈｉｓ               ｉｓ               ｔｈａｔ               ｗｈｉｌｅ               ｔｈｅ               ｓｔａｔｅ               ｏｆ               ｊｏｕｒｎａｌｉｓｍ               ｉｓ               ｓｕｆｆｅｒｉｎｇ               ｆｒｏｍ               ｉｔｓ               ｏｗｎ               ｈａｒｓｈ               ｔａｓｋｍａｓｔｅｒｓ,               ｉｓ               ｔｈａｔ               ｔｈｅ               ｐｕｂｌｉｃ               ｓｔｉｌｌ               ｇｅｎｅｒａｌｌｙ               ｒｅｇａｒｄｓ               ｔｈｅ               ｇｏｖｅｒｎｍｅｎｔ               ａｓ               ｔｈｅ               ｐｒｅｓｓ'ｓ               ｇｒｅａｔ               ｆｏｅ               ａｇａｉｎｓｔ               ｏｂｊｅｃｔｉｖｉｓｍ               ａｎｄ               ｓｔｒａｉｇｈｔ               ｓｔｏｒｉｅｓ.

Ｙｅｔ               ｉｎ               ｒｅａｌｉｔｙ,               ｉｔ               ｉｓ               ｉｔｓ               ｏｗｎ               ｗｏｒｓｔ               ｅｎｅｍｙ,               ｈａｖｉｎｇ               ｂｅｅｎ               ｈａｒｎｅｓｓｅｄ               ｂｙ               ｃｏｒｐｏｒａｔｅ               ｄｏｇｍａ               ａｎｄ               ｔｈｅ               ｂｏｔｔｏｍ               ｌｉｎｅ,               ａｎｄ               ｈａｖｉｎｇ               ｂｅｅｎ               ｔｕｒｎｅｄ               ｉｎｔｏ               "ｊｏｕｒｎａｌｉｓｍ               ｆｏｒ               ｔｈｅ               ｓａｋｅ               ｏｆ               ｍｏｎｅｔａｒｙ               ｇａｉｎｓ"               ｒａｔｈｅｒ               ｔｈａｎ               ｆｏｒ               ｔｈｅ               ｓａｋｅ               ｏｆ               "ｊｏｕｒｎａｌｉｓｍ               ｆｏｒ               ｆｒｅｅ               ｉｎｆｏｒｍａｔｉｏｎ               ａｎｄ               ｐｕｂｌｉｃ               ｅｄｕｃａｔｉｏｎ."               (ＭｃＣｈｅｓｎｅｙ               -               Ｃｏｒｐｏｒａｔｅ               ｐ.

24,               25).
               Ｗｈｉｌｅ               ＭｃＣｈｅｓｎｅｙ               ｈａｓ               ｓｔａｔｅｄ               ｔｈａｔ               ｔｒｕｅ               ｊｏｕｒｎａｌｉｓｍ               ｉｓ               ｐｒｅｔｔｙ               ｍｕｃｈ               ｄｅａｄ               ａｎｄ               ｗｅ'ｒｅ               ｅｘｐｅｒｉｅｎｃｉｎｇ               ｔｈｅ               ｄｅａｔｈ               ｒａｔｔｌｅ               ｒｉｇｈｔ               ｎｏｗ,               Ｂｅｒｎａｒｄ               Ｇｏｌｄｂｅｒｇ               ｂｅｌｉｅｖｅｓ               ｔｈａｔ               ｍｏｓｔ               ｏｆ               ｉｔ               ｊｕｓｔ               ｃｏｍｅｓ               ｆｒｏｍ               ｊｏｕｒｎａｌｉｓｔｓ               ｅｉｔｈｅｒ               ｂｅｉｎｇ               ｌａｚｙ,               ｏｎｌｙ               ｗａｎｔｉｎｇ               ｔｏ               ｒｅｐｏｒｔ               ｗｈａｔ'ｓ               ｈｏｔ               ｏｒ               ｐｅｒｈａｐｓ               ｂｏｔｈ.

Ｇｏｌｄｂｅｒｇ               ｓａｉｄ               ｔｈａｔ               ｗｈｉｌｅ               ｒｅｐｏｒｔｅｒｓ               ｗｅｒｅ               ｓｃｒａｍｂｌｉｎｇ               ａｒｏｕｎｄ               ｄｏｉｎｇ               ｓｔｏｒｉｅｓ               ｏｎ               ＪｏｎＢｅｎｅｔ               Ｒａｍｓｅｙ,               Ｏ.Ｊ.

Ｓｉｍｐｓｏｎ,               Ｊｏｈｎ               Ｂｏｂｂｉｔｔ               ｏｒ               Ｅｌｉａｎ               Ｇｏｎｚａｌｅｓ,               ｎｏｂｏｄｙ               ｂｏｔｈｅｒｅｄ               ｔｏ               ｄｏ               ｔｈｅ               ｂｉｇｇｅｒ               ｓｔｏｒｙ,               ｗｈｉｃｈ               ｗａｓ               ｔｈｅ               ｇｒｏｗｉｎｇ               ｎｕｍｂｅｒ               ｏｆ               "ｌａｔｃｈ               ｋｅｙ               ｋｉｄｓ"               ｉｎ               Ａｍｅｒｉｃａ               (Ｇｏｌｄｂｅｒｇ               ｐ.

173,               174).
               Ｗｈｉｌｅ               Ｇｏｌｄｂｅｒｇ               ｉｓ               ｑｕｉｃｋ               ｔｏ               ｍａｋｅ               ｉｔ               ｔｈｅ               ｆａｕｌｔ               ｏｆ               ｍｏｔｈｅｒｓ               ｗａｎｔｉｎｇ               ｔｏ               ｌｅａｖｅ               ｔｈｅ               ｈｏｍｅ               ａｎｄ               ｓｔａｒｔ               ｓｅｌｆ-ａｆｆｉｒｍｉｎｇ               ｃａｒｅｅｒｓ,               ｈｅ               ｄｏｅｓ               ｈａｖｅ               ａ               ｐｏｉｎｔ               ｉｎ               ｔｈａｔ               ｎｕｍｂｅｒｓ               ｏｆ               ｓｅｘｕａｌ               ａｂｕｓｅ,               ｉｎｃｒｅａｓｅ               ｉｎ               ｔｅｅｎ               ｓｅｘｕａｌ               ａｃｔｉｖｉｔｉｅｓ,               ｄｒｕｇ               ａｂｕｓｅ,               ｅｔｃ.

ｈａｄ               ｓｋｙｒｏｃｋｅｔｅｄ               ｏｖｅｒ               ａ               ｄｅｃａｄｅ,               ａｎｄ               ｎｏｂｏｄｙ               ｗａｓ               ｐａｙｉｎｇ               ａｔｔｅｎｔｉｏｎ.

Ｉｔ               ｗａｓｎ'ｔ               ｓｅｘｙ               ｏｒ               ｂｌｏｏｄｙ.

Ｉｔ               ｃｏｕｌｄｎ'ｔ               ｂｅ               ｓｏｌｄ,               ｔｈａｔ               ｉｓ               ｕｎｔｉｌ               ｉｔ               ａｌｌ               ｅｓｃａｌａｄｅｄ               ａｎｄ               ｔｗｏ               ｏｆ               ｔｈｅｓｅ               ｓｏ-ｃａｌｌｅｄ               "ｌａｔｃｈ               ｋｅｙ               ｋｉｄｓ"               ｓｈｏｔ               ｕｐ               ａ               ｈｉｇｈ               ｓｃｈｏｏｌ               ｉｎ               Ｃｏｌｏｒａｄｏ.
               Ｔｈｅｎ               ａｌｌ               ｏｆ               ａ               ｓｕｄｄｅｎ               ｅｖｅｒｙｏｎｅ               ｊｕｍｐｅｄ               ｏｎ               ｂｏａｒｄ               ｔｈａｔ               ａｎｄ               ｋｅｐｔ               ｍｉｓｓｉｎｇ               ｔｈｅ               ｔａｒｇｅｔ               ｏｎｃｅ               ａｇａｉｎ.

Ｗｈｉｌｅ               ｃｈｉｌｄ               ｐｓｙｃｈｏｌｏｇｉｓｔｓ               ａｎｄ               ｅｘｐｅｒｔｓ               ｏｎ               ｔｅｅｎ               ａｎｄ               ｙｏｕｔｈ               ａｇｇｒｅｓｓｉｏｎ               ｗｅｒｅ               ｓａｙｉｎｇ               "Ｉｔ'ｓ               ｔｈｅ               ｐａｒｅｎｔｓ,"               ｔｈｅ               ｍａｊｏｒ               ｎｅｔｗｏｒｋｓ               ｗｅｒｅ               ｍｅｅｔｉｎｇ               ａｎｄ               ｇｒｅｅｔｉｎｇ               ａｎｙｏｎｅ               ｗｈｏ               ｗｏｕｌｄ               ｃｏｍｅ               ｏｎ               ａｎｄ               ｐｌａｃｅ               ｔｈｅ               ｂｌａｍｅ               ｓｏｍｅｗｈｅｒｅ               ｅｌｓｅ.

Ｂｌａｍｉｎｇ               ｈｅａｖｙ               ｍｅｔａｌ               ｂａｎｄｓ               ｃｒｅａｔｅｓ               ｍｏｒｅ               ｃｏｎｔｒｏｖｅｒｓｙ               ａｎｄ               ｇｅｔｓ               ｔｈｅ               ｃｏｍｍｅｒｃｉａｌ               ｊｕｉｃｅｓ               ｆｌｏｗｉｎｇ.

Ｐｅｒｈａｐｓ               ｔｈｅｙ               ｈｅｌｐｅｄ               ｇｅｎｅｒａｔｅ               ＣＤ               ｓａｌｅｓ               ｆｏｒ               ｓｏｍｅ               ｏｆ               ｔｈｅ               ｂａｎｄｓ               ｏｎ               ｔｈｅｉｒ               ｃｏｒｐｏｒａｔｉｏｎ'ｓ               ｓｕｂｓｉｄｉａｒｙ               ｒｅｃｏｒｄ               ｌａｂｅｌｓ.
               Ｉｎ               ａｎｏｔｈｅｒ               ｉｎｓｔａｎｃｅ               ｏｆ               ｃｏｒｐｏｒａｔｅ               ｃｏｎｔｒｏｌ               ｏｖｅｒ               ｎｅｗｓ               ｃｏｎｔｅｎｔ               ａｎｄ               ｉｔｓ               ｂｉａｓｅｓ               ｅｆｆｅｃｔｉｎｇ               ｃｏｖｅｒａｇｅ,               ＣＢＳ               ｒｅｐｏｒｔｅｒ               Ｌａｒｒｙ               Ｄｏｙｌｅ               ｃｏｖｅｒｅｄ               ｔｈｅ               ｒｅｉｎｓｔｉｔｕｔｉｏｎ               ｏｆ               ｔｈｅ               ｏｌｄ               ｃｈａｉｎ               ｇａｎｇ               ｉｎ               Ａｌａｂａｍａ.

Ｗｈｅｎ               ｈｅ               ｓｈｏｔ               ｆｏｏｔａｇｅ               ｏｆ               ａ               ｃｈａｉｎ               ｇａｎｇ               ａｎｄ               ｏｎｅ               ｏｕｔ               ｏｆ               ｔｈｅ               ｗｈｏｌｅ               ｇａｎｇ               ｗａｓ               ｗｈｉｔｅ,               ｈｉｓ               ｐｒｏｄｕｃｅｒｓ               ｉｎ               Ｎｅｗ               Ｙｏｒｋ               ｂａｌｋｅｄ               ａｎｄ               ｗａｎｔｅｄ               ｔｏ               ｋｎｏｗ               ｗｈｙ               ｈｅ               ｏｎｌｙ               ｇｏｔ               ｏｎｅ               ｗｈｉｔｅ               ｐｒｉｓｏｎｅｒ.

Ｗｈｅｎ               ｈｅ               ｒｅｓｐｏｎｄｅｄ               ｔｈａｔ               ｔｈｅｒｅ               ｗａｓ               ｏｎｌｙ               ｏｎｅ               ｗｈｉｔｅ               ｐｒｉｓｏｎｅｒ               ａｎｄ               ｔｈａｔ               ｔｈｅ               ｍａｊｏｒｉｔｙ               ｏｆ               ｔｈｏｓｅ               ｉｎ               ｐｒｉｓｏｎ               ａｒｅ               ｉｎｄｅｅｄ               ｂｌａｃｋ,               ｔｈｅｙ               ｒａｎ               ｔｈｅ               ｓｔｏｒｙ               ａｎｙｗａｙ               ｂｅｃａｕｓｅ               ｉｔ               ｗａｓ               ｃｌｏｓｅ               ｔｏ               ａｉｒ               ｔｉｍｅ               ｂｕｔ               ｔｏ               "ｂｅ               ｍｏｒｅ               ｃａｒｅｆｕｌ               ｉｎ               ｔｈｅ               ｆｕｔｕｒｅ."
               Ｇｏｌｄｂｅｒｇ               ａｒｇｕｅｄ               ｔｈａｔ               ｉｆ               ｔｈｅ               ｓｔｏｒｙ               ｈａｄ               ｂｅｅｎ               ｏｎ               ｕｎｆａｉｒ               ａｒｒｅｓｔｓ,               ｔｈａｔ               ｔｈｅｉｒ               ｃｏｎｃｅｒｎ               ｗｏｕｌｄ               ｂｅ               ｆｏｕｎｄｅｄ               ａｎｄ               ｔｈａｔ               ｐｅｒｈａｐｓ               ｉｔ               ｗｏｕｌｄ'ｖｅ               ｍａｄｅ               ｆｏｒ               ａ               ｂｅｔｔｅｒ               ｓｔｏｒｙ.

Ｂｕｔ               ａｌｌ               ｔｈｅｙ               ｗａｎｔｅｄ               ｗａｓ               ａ               ｃｈａｉｎ               ｇａｎｇ,               ａｎｄ               ｂｅｃａｕｓｅ               ｍｏｓｔ               ｏｆ               ｔｈｅｍ               ｗｅｒｅ               ｂｌａｃｋ,               Ｄｏｙｌｅ               ｗａｓ               ａｃｃｕｓｅｄ               ｏｆ               ｂｅｉｎｇ               ａ               ｂｉｇｏｔ               ｂｅｃａｕｓｅ               ｔｈｅ               ｓｔａｔｅ               ｏｐｔｅｄ               ｔｏ               ｏｎｌｙ               ｐｌａｃｅ               ｏｎｅ               ｗｈｉｔｅ               ｐｅｒｓｏｎ               ｏｎ               ｔｈｅ               ｇａｎｇ               (Ｇｏｌｄｂｅｒｇ               ｐ.

108               -               110).

Ｄｏｙｌｅ               ａｌｓｏ               ｄｉｄ               ａ               ｆｅａｔｕｒｅ               ｏｎ               ａ               ｍａｎ               ｉｎ               Ｆｌｏｒｉｄａ               ｗｈｏ               ｈａｄ               ｂｅｅｎ               ｂｕｒｎｅｄ               ａｌｉｖｅ               ｂｙ               ｔｗｏ               ｗｈｉｔｅ               ｍｅｎ.

Ｗｈｅｎ               ｈｅ               ｃａｌｌｅｄ               ｔｈｅ               ｍａｎ               "ｂｌａｃｋ,"               ｔｈｅ               ｐｒｏｄｕｃｅｒｓ               ｓａｉｄ               ｔｏ               ｃｈａｎｇｅ               ｉｔ               ｔｏ               "Ａｆｒｉｃａｎ               Ａｍｅｒｉｃａｎ."
               Ｔｈｅ               ｏｎｌｙ               ｐｒｏｂｌｅｍ               ｗａｓ               ｔｈｅ               ｍａｎ               ｗｈｏ'ｄ               ｂｅｅｎ               ｂｕｒｎｅｄ               ｗａｓ               ｆｒｏｍ               Ｊａｍａｉｃａ               ａｎｄ               ｗａｓ               ｎｏｔ               ｅｖｅｎ               ａ               Ｕｎｉｔｅｄ               Ｓｔａｔｅｓ               ｃｉｔｉｚｅｎ.

Ｄｏｙｌｅ               ｓｔａｔｅｄ               ｔｈｉｓ               ｃｒｕｃｉａｌ               ｆａｃｔ,               ｂｕｔ               ｔｈｅ               ｐｒｏｄｕｃｅｒｓ               ｄｉｄｎ'ｔ               ｃａｒｅ.

Ａｆｒｉｃａｎ               Ａｍｅｒｉｃａｎ               ｓｅｅｍｅｄ               ｓａｆｅ.

Ｔｈｅｙ'ｄ               ａｐｐａｒｅｎｔｌｙ               ｒａｔｈｅｒ               ｓｏｕｎｄ               ｓｔｕｐｉｄ               ｔｈａｎ               ｕｐｓｅｔ               ａｎｙ               ｒｅａｃｔｉｏｎａｒｙ               ａｄｖｅｒｔｉｓｅｒｓ               ｗｈｏ               ｍｉｇｈｔ               ｐｕｌｌ               ａｄｖｅｒｔｉｓｉｎｇ               ａｎｄ               ａｃｃｕｓｅ               ＣＢＳ               ｏｆ               ｒａｃｉｓｍ               ｆｏｒ               ｓａｙｉｎｇ               "ｂｌａｃｋ"               ｉｎｓｔｅａｄ               ｏｆ               "Ａｆｒｉｃａｎ               Ａｍｅｒｉｃａｎ"               ｉｎ               ａ               ｎｅｗｓ               ｐｉｅｃｅ.

Ｉｎ               ｃａｓｅ,               ｂｉａｓ               ｔｏｗａｒｄ               ｔｈｅ               ｄｏｌｌａｒ               ｈａｓ               ｃｌｅａｒｌｙ               ｍａｒｒｅｄ               ｔｈｅ               ｉｎｔｅｇｒｉｔｙ               ｏｆ               ｔｈｅ               ｐｉｅｃｅ.

Ｒａｔｈｅｒ               ｔｈａｎ               ｄｅａｌ               ｉｎ               ｆａｃｔｓ,               ｔｈｅ               ｐｒｏｄｕｃｅｒｓ               ｈａｄ               ｏｐｔｅｄ               ｆｏｒ               ｗｈａｔ               ｓｅｌｌｓ.
               Ｉｔ               ｉｓ               ｔｈｅ               ａｂｉｌｉｔｙ               ｔｏ               ｓｅｌｌ               "ｎｅｗｓ"               ａｓ               ａ               ｃｏｍｍｏｄｉｔｙ,               ａｎｄ               ｅｖｅｎ               ｂｅ               ａｂｌｅ               ｔｏ               ｇｅｎｅｒａｔｅ               ｖａｓｔ               ｅｍｐｉｒｅｓ               ｏｆｆ               ｏｆ               ｉｔ               ｔｈａｔ               ｈａｓ               ａｌｌｏｗｅｄ               ｍａｊｏｒ               ｃｏｒｐｏｒａｔｉｏｎｓ               ｔｏ               ａｒｉｓｅ               ａｒｏｕｎｄ               ｔｈｅ               ｍｅｄｉａ               ａｎｄ               ａｌｌ               ｉｔｓ               ｉｎｔｒｉｃａｃｉｅｓ.

Ｊｏｕｒｎａｌｉｓｍ               ｗａｓ               ｏｒｉｇｉｎａｌｌｙ               ｃｒｅａｔｅｄ               ｆｏｒ               ｏｂｊｅｃｔｉｖｉｓｍ               ａｎｄ               ｆａｉｒ,               ｂａｌａｎｃｅｄ               ｎｅｗｓ               ｆｏｒ               ｔｈｅ               ｂｅｎｅｆｉｔ               ｏｆ               ｒｅａｄｅｒｓ,               ｌｉｓｔｅｎｅｒｓ               ａｎｄ               ｖｉｅｗｅｒｓ.

Ｂｕｔ               ｗｈｅｎ               ｉｔ               ｂｅｃａｍｅ               ｏｂｖｉｏｕｓ               ｔｈａｔ               ｎｅｗｓ               ｗａｓ               ｓｏｍｅｔｈｉｎｇ               ｔｈａｔ               ｃｏｕｌｄ               ｂｅ               ｓｏｌｄ,               ｃｅｒｔａｉｎ               ａｂｕｓｅｓ               ｏｆ               ｉｔ               ｔｏｏｋ               ｐｌａｃｅ               ａｎｄ               ｉｔ               ｂｅｃｏｍｅ               ｍａｒｋｅｔａｂｌｅ               ａｎｄ               ｔｈｅｒｅｆｏｒｅ               ｐｒｏｆｉｔａｂｌｅ.


               Ｗｈｉｌｅ               ｔｈｅ               ｓｅｃｏｎｄａｒｙ               ａｎｄ               ｔｅｒｔｉａｒｙ               ｌａｙｅｒｓ               ｏｆ               ｔｈｅ               ｍｅｄｉａ               ａｒｅ               ａｂｌｅ               ｔｏ               ｍｏｓｔｌｙ               ｏｐｅｒａｔｅ               ｔｏ               ｏｂｊｅｃｔｉｖｅ               ｓｔａｎｄａｒｄｓ,               ｔｈｅ               ｐｒｉｍａｒｙ               ｌａｙｅｒ               ｔｈａｔ               ｈａｓ               ｔｈｅ               ｍｏｓｔ               ｉｍｐａｃｔ               ａｎｄ               ｇｒｅａｔｅｓｔ               ｒｅａｃｈ               ｈａｓ               ｔｈｅ               ｍｏｓｔ               ｐｏｗｅｒ               ａｎｄ               ｃｒｅａｔｅｓ               ｎｅｗｓ               ｂａｓｅｄ               ｕｐｏｎ               ｐｅｒｓｏｎａｌ               ｉｄｅｏｌｏｇｉｅｓ,               ｗｈｅｔｈｅｒ               ｔｈｅｙ'ｒｅ               ｂａｓｅｄ               ｏｎ               ｐｏｌｉｔｉｃｓ,               ｍｏｒａｌｓ               ａｎｄ               ｆｏｒ               ｔｈｅ               ｌｏｖｅ               ｏｆ               ｍｏｎｅｙ.
               Ｂｉａｓ,               ａｓ               ｉｔ               ｓｅｅｍｓ,               ｃｏｍｅｓ               ｆｒｏｍ               ｗａｎｔｉｎｇ               ｔｏ               ｃｏｖｅｒ               ｅｖｅｎｔｓ               ａｎｄ               ｉｓｓｕｅｓ               ｔｈａｔ               ｃａｎ               ｇｅｔ               ｔｈｅ               ｃｏｒｐｏｒａｔｉｏｎｓ               ｔｈｅ               ｍｏｓｔ               ｍｏｎｅｙ               ｆｏｒ               ｉｔｓ               ｅｆｆｏｒｔ               ｏｒ               ｌａｃｋ               ｔｈｅｒｅ               ｏｆ               ｗｉｔｈｏｕｔ               ａｎｙ               ｒｅｇａｒｄ               ａｓ               ｔｏ               ｗｈｅｔｈｅｒ               ｉｔ               ｔｒｕｌｙ               ｉｓ               ｎｅｗｓ.

Ｉｔ               ｗｉｌｌ               ｃｏｖｅｒ               ｔｈｅ               ｃｏｎｔｒｏｖｅｒｓｉａｌ,               ｔｈｅ               ｓｅｘｙ               ａｎｄ               ｔｈｅ               ｇｒｕｅｓｏｍｅ,               ｊｕｓｔ               ｓｏ               ｌｏｎｇ               ａｓ               ｎｏｎｅ               ｏｆ               ｉｔｓ               ｉｎｖｅｓｔｏｒｓ               ｏｒ               ｓｕｂｓｉｄｉａｒｉｅｓ               ｉｓ               ｉｎｖｏｌｖｅｄ               ａｎｄ               ｉｔ               ｃａｎ               ｍａｋｅ               ａ               ｂｕｃｋ               ｗｈｉｌｅ               ｍａｉｎｔａｉｎｉｎｇ               ｔｈｅ               ｓｔａｔｕｓ               ｑｕｏ.






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    posted by Rochel Rocchio @ 7:19 AM   0 Comments