Tuesday, June 10, 2014

Review of channel 13 fox news::what channel is fox







Review of channel 13 fox news::what channel is fox








In               the               hierarchy               of               the               television               and               newspaper               industries,               reporters               and               editors               may               be               the               ones               who               get               the               job               done,               but               it's               the               company               owners               or               publishers               who               call               the               shots.

Unlike               the               actual               news               producers,               publishers               and               owners               aren't               always               held               to               the               same               high               standards               nor               are               they               typically               expected               to.

However               their               influence               on               their               staff               can               be               just               as               detrimental               to               objectivism               as               a               reporter               acting               inappropriately               on               his               or               her               own.

When               journalism               courses               and               schools               were               being               established               in               the               1920s,               the               key               concept               behind               professional               journalism               was               that               it               should               be               conducted               with               objectivism               free               from               the               political               and               monetary               interests               of               the               owners,               editors               and               journalists               themselves               (McChesney               -               Corporate               p.

13).

Essentially               it               was               the               job               of               the               reporters               to               make               their               news               outlet               at               least               "seem"               objective               even               though               it               was               maintained               by               advertising               and               a               certain               sense               of               commercialism.
               The               fiscal               endeavors               of               publishers               and               network               owners               weren't               paid               attention               to               as               much               as               their               political               endeavors               were,               and               when               both               eventually               were               considered               "lifeless"               enterprises               when               they               stayed               within               their               objectivist               boundaries               (McChesney               -               Corporate               p.

14).

The               next               phase               in               the               professional               journalism               establishment               came               with               the               establishing               of               public               relations               outlets               and               public               relations               as               a               profession               in               itself.
               When               news               outlets               starting               looking               for               "hooks"               and               "angles"               to               use               to               fill               air               time               on               radio               with               news               that               was               produced               with               a               desired               theme               or               tone               to               it,               it               started               to               walk               hand               in               hand               with               public               relations               agents               from               corporations               and               political               figures               to               generate               news               that               was               essentially               meant               to               entertain               as               well               as               enthrall.

This               would               gather               and               maintain               listener-ship               and               would               eventually               become               the               standard               on               television               as               well.
               This               decision               to               increase               and               maintain               viewers/listeners               is               always               a               commodity               to               shop               to               companies               wanting               to               sell               their               product               to               the               radio               or               TV               station's               listeners/viewers.

Buying               into               that               market               comes               with               a               price               and               that's               basically               how               our               fiscally-motivated               modern               media               became               established               to               work               in               the               way               they               do               and               to               be               owned               by               the               people               they               are.
               As               the               20th               Century               wore               on               and               corporations               began               to               focus               more               on               electronically-based               media,               author               and               media               analyst               Ben               Bagdikian               wrote               in               "The               Media               Monopoly"               that               50               corporations               controlled               the               major               television,               radio,               magazine,               newspaper,               music               and               other               outlet               companies               in               the               United               States.

In               1992,               he               reformulated               that               figure               and               shrunk               it               down               to               24               (McChesney               -               Corporate               p.

17,               18).

Now               there's               only               a               few,               those               being               News               Corporation,               Time               Warner,               Disney,               Viacom               and               TCI.
               To               demonstrate               just               how               powerful               one               of               these               companies               can               be               and               how               broad               a               range               it               can               have,               Time               Warner               owns               music               companies,               radio,               TV,               the               WB               on               cable,               is               partners               with               America               Online               (AOL               Time               Warner),               has               publishing               companies,               owns               theaters               and               retail               stores.

They've               essentially               got               a               finger               in               every               pie,               thus               bringing               their               customers/consumers               under               one               umbrella.

The               same               can               be               said               of               News               Corporation,               which               is               owned               by               Rupert               Murdoch               who               also               happens               to               own               the               Fox               network               and               cable's               Fox               News               channel.
               But               it               cost               lots               of               money               to               purchase               all               of               these               smaller               companies               in               order               to               bring               them               under               the               control               of               the               big               one.

To               purchase               a               company,               there               has               to               be               the               understanding               that               there               will               be               a               way               to               make               that               money               back,               and               not               just               make               it               back,               but               also               gain               a               substantial               profit               from               the               purchase.

That's               how               big               business               works.

This               is               where               advertising               comes               in               by               channeling               interested               advertisers               to               the               appropriate               market               and               charging               the               appropriate               advertising               rate.
               In               order               to               have               a               market               to               advertise               to               though,               there               have               to               be               people               to               direct               the               advertising               toward.

While               newspaper               journalism               and               magazine               writing               are               certainly               still               subject               to               this               kind               of               semi-monopolization               as               the               television               and               communications               companies               do.
               But               because               newspapers               can               be               limited               in               scope               by               their               coverage               territory               and               magazines               can               be               rather               niche-oriented,               cable               and               broadcast               tend               to               have               the               biggest               reach               and               are               more               desirable               to               market               to               advertisers.

Thus               newspapers               tend               to               have               to               worry               more               about               political               biases               of               the               publishers               and               editors,               rather               than               overt               commercial               interest.


               When               a               company               like               Disney               makes               a               feature               and               it               flops               at               the               box               office,               it               doesn't               matter               because               it               can               promote               the               heck               out               of               it               with               its               other               media               outlets               and               still               turn               a               profit               from               merchandising               or               even               boost               ticket               sales               by               planting               positive               reviews               in               its               television               programs               and               print               formats.

In               this               manner,               the               point               isn't               whether               or               not               the               film               is               any               good.

It's               about               how               fast               one               should               drive               to               the               movie               theater               in               order               to               see               it.
               A               report               in               "Business               Week"               stated:               "The               connections               between               Madison               Avenue               and               Hollywood               have               grown               so               elaborate               that               nothing               is               off-limits               when               studios               and               advertisers               sit               down               to               hammer               out               the               marketing               campaign."               (McChesney               -               Corporate               p.

28).
               The               same               report               also               indicated               that               "networks               are               happy               to               cater               to               advertisers               who               want               a               bigger               role,"               and               as               cable               and               satellite               channels               have               grown               in               number,               we               begin               to               see               a               number               of               channels               being               formulated               not               so               much               for               information               as               they               are               to               be               catered               to               a               certain               audience               to               sell               specific               types               of               products               to               that               audience.


               Other               than               not               producing               bad               publicity               upon               itself,               there               are               other               problems               to               consider               when               being               in               charge               of               a               large               corporation,               or               at               least               when               it               comes               to               producing               the               news               generated               by               said               corporation.

As               an               example               Seagram,               owner               of               MCA,               happens               to               have               15               percent               of               Time               Warner.

TCI               also               owns               large               portions               of               Time               Warner.

As               Murdoch               stated,               "We               can               join               forces               now               or               we               can               kill               each               other               and               then               join               forces."               (McChesney               -               Corporate               p.

22).


               This               provides               what               those               in               print               journalism               would               happily               refer               to               as               a               conflict               of               interest               or               "sleeping               with               the               enemy."               Competition               between               companies               would               be               like               competing               against               oneself,               considering               how               much               stock               one               has               in               the               other.

The               point               behind               newspapers               competing               with               each               other,               other               than               to               be               the               best               has               been               to               get               the               most               readers               and               use               that               to               market               themselves               to               prospective               advertisers.

Thus,               a               solid               product               is               being               produced               and               advertises               want               to               buy               into               that.
               The               entire               concept               of               a               news               entity               being               on               the               stock               purchasing               block               or               being               part               of               a               company               up               for               stock               purchase               is               in               itself               dangerous               to               objective               journalism               in               the               first               place.

If               a               story               is               about               to               be               written               or               produced               that               is               negative               or               could               be               negative               for               profits               for               a               stock               holder,               the               story               could               get               the               axe               based               upon               the               stock               holder's               desire               to               not               have               their               company               smeared               all               over               the               headlines               or               be               ridiculed               on               national               and               sometimes               international               television.


               Other               than               through               conglomerate               ownership               and               the               semi-monopolization               of               media               outlets,               it's               also               through               the               outside               interests               of               other               companies               that               makes               stock               shares               in               media               companies               one               of               the               greatest               biases               of               all.


               But               because               there's               no               true               need               to               "compete"               on               the               corporate               media               level               there's               no               need               to               be               the               best               and               produce               balanced,               unbiased               journalism.

They               can               produce               whatever               they               want,               call               it               news               and               sell               it               to               the               highest               bidder               because               people               are               going               to               be               watching               it               or               are               going               to               be               exposed               to               it               at               some               time               or               another.
               As               Walter               Cronkite               once               stated,               commercial               pressures               converted               television               journalism               into               "a               stew               of               trivia,               soft               features               and               similar               tripe."               (McChesney               -               Corporate               p.

24).
               According               to               Robert               McChesney,               what               is               the               most               deplorable               of               all               this               is               that               while               the               state               of               journalism               is               suffering               from               its               own               harsh               taskmasters,               is               that               the               public               still               generally               regards               the               government               as               the               press's               great               foe               against               objectivism               and               straight               stories.

Yet               in               reality,               it               is               its               own               worst               enemy,               having               been               harnessed               by               corporate               dogma               and               the               bottom               line,               and               having               been               turned               into               "journalism               for               the               sake               of               monetary               gains"               rather               than               for               the               sake               of               "journalism               for               free               information               and               public               education."               (McChesney               -               Corporate               p.

24,               25).
               While               McChesney               has               stated               that               true               journalism               is               pretty               much               dead               and               we're               experiencing               the               death               rattle               right               now,               Bernard               Goldberg               believes               that               most               of               it               just               comes               from               journalists               either               being               lazy,               only               wanting               to               report               what's               hot               or               perhaps               both.

Goldberg               said               that               while               reporters               were               scrambling               around               doing               stories               on               JonBenet               Ramsey,               O.J.

Simpson,               John               Bobbitt               or               Elian               Gonzales,               nobody               bothered               to               do               the               bigger               story,               which               was               the               growing               number               of               "latch               key               kids"               in               America               (Goldberg               p.

173,               174).
               While               Goldberg               is               quick               to               make               it               the               fault               of               mothers               wanting               to               leave               the               home               and               start               self-affirming               careers,               he               does               have               a               point               in               that               numbers               of               sexual               abuse,               increase               in               teen               sexual               activities,               drug               abuse,               etc.

had               skyrocketed               over               a               decade,               and               nobody               was               paying               attention.

It               wasn't               sexy               or               bloody.

It               couldn't               be               sold,               that               is               until               it               all               escaladed               and               two               of               these               so-called               "latch               key               kids"               shot               up               a               high               school               in               Colorado.
               Then               all               of               a               sudden               everyone               jumped               on               board               that               and               kept               missing               the               target               once               again.

While               child               psychologists               and               experts               on               teen               and               youth               aggression               were               saying               "It's               the               parents,"               the               major               networks               were               meeting               and               greeting               anyone               who               would               come               on               and               place               the               blame               somewhere               else.

Blaming               heavy               metal               bands               creates               more               controversy               and               gets               the               commercial               juices               flowing.

Perhaps               they               helped               generate               CD               sales               for               some               of               the               bands               on               their               corporation's               subsidiary               record               labels.
               In               another               instance               of               corporate               control               over               news               content               and               its               biases               effecting               coverage,               CBS               reporter               Larry               Doyle               covered               the               reinstitution               of               the               old               chain               gang               in               Alabama.

When               he               shot               footage               of               a               chain               gang               and               one               out               of               the               whole               gang               was               white,               his               producers               in               New               York               balked               and               wanted               to               know               why               he               only               got               one               white               prisoner.

When               he               responded               that               there               was               only               one               white               prisoner               and               that               the               majority               of               those               in               prison               are               indeed               black,               they               ran               the               story               anyway               because               it               was               close               to               air               time               but               to               "be               more               careful               in               the               future."
               Goldberg               argued               that               if               the               story               had               been               on               unfair               arrests,               that               their               concern               would               be               founded               and               that               perhaps               it               would've               made               for               a               better               story.

But               all               they               wanted               was               a               chain               gang,               and               because               most               of               them               were               black,               Doyle               was               accused               of               being               a               bigot               because               the               state               opted               to               only               place               one               white               person               on               the               gang               (Goldberg               p.

108               -               110).

Doyle               also               did               a               feature               on               a               man               in               Florida               who               had               been               burned               alive               by               two               white               men.

When               he               called               the               man               "black,"               the               producers               said               to               change               it               to               "African               American."
               The               only               problem               was               the               man               who'd               been               burned               was               from               Jamaica               and               was               not               even               a               United               States               citizen.

Doyle               stated               this               crucial               fact,               but               the               producers               didn't               care.

African               American               seemed               safe.

They'd               apparently               rather               sound               stupid               than               upset               any               reactionary               advertisers               who               might               pull               advertising               and               accuse               CBS               of               racism               for               saying               "black"               instead               of               "African               American"               in               a               news               piece.

In               case,               bias               toward               the               dollar               has               clearly               marred               the               integrity               of               the               piece.

Rather               than               deal               in               facts,               the               producers               had               opted               for               what               sells.
               It               is               the               ability               to               sell               "news"               as               a               commodity,               and               even               be               able               to               generate               vast               empires               off               of               it               that               has               allowed               major               corporations               to               arise               around               the               media               and               all               its               intricacies.

Journalism               was               originally               created               for               objectivism               and               fair,               balanced               news               for               the               benefit               of               readers,               listeners               and               viewers.

But               when               it               became               obvious               that               news               was               something               that               could               be               sold,               certain               abuses               of               it               took               place               and               it               become               marketable               and               therefore               profitable.


               While               the               secondary               and               tertiary               layers               of               the               media               are               able               to               mostly               operate               to               objective               standards,               the               primary               layer               that               has               the               most               impact               and               greatest               reach               has               the               most               power               and               creates               news               based               upon               personal               ideologies,               whether               they're               based               on               politics,               morals               and               for               the               love               of               money.
               Bias,               as               it               seems,               comes               from               wanting               to               cover               events               and               issues               that               can               get               the               corporations               the               most               money               for               its               effort               or               lack               there               of               without               any               regard               as               to               whether               it               truly               is               news.

It               will               cover               the               controversial,               the               sexy               and               the               gruesome,               just               so               long               as               none               of               its               investors               or               subsidiaries               is               involved               and               it               can               make               a               buck               while               maintaining               the               status               quo.






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